Google Business Profile Optimisation – Local SEO Case Study UK
Introduction
I worked with OH Plumbing and Heating, a local plumbing and heating business in the UK. The goal was to improve their visibility on Google, attract more local customers, and generate enquiries through search.
This project focused on Google Business Profile optimisation and local SEO strategy.
Client Overview
OH Plumbing and Heating is a local business offering plumbing and heating services, including boiler installation, repairs, and general plumbing work. The business is Gas Safe registered and provides services to homeowners and landlords in the local area.
Problems Before optimisation:
Limited visibility on Google Maps
Low local search presence
No structured optimisation for local keywords
Missed opportunities for leads and calls
What I Did
Google Business Profile Setup & Optimisation
Created and fully optimised the Google Business Profile
Added accurate business information (NAP consistency)
Selected primary and secondary categories
Local SEO Optimisation (GEO Targeting)
Added location-based keywords (e.g. plumber in local area)
Optimised business description with relevant services
Uploaded high-quality images for better engagement
AEO (Answer Engine Optimisation)
Added clear service descriptions answering user queries
Structured content for “near me” and service-based searches
Improved visibility for voice and direct answers
AIO (AI + Search Optimisation)
Ensured consistent business data across platforms
Improved entity signals for Google understanding
Strengthened local relevance through structured information
OH Plumbing and Heating is appearing in Google’s local pack for plumber searches in Gosport, highlighting strong local visibility.
Results
After optimisation:
Business started appearing on Google Maps
Increased profile impressions and visibility
Improved chances of receiving calls and enquiries
Stronger local presence in the target area
The business now has a solid foundation for ongoing local SEO growth.
This project shows how a properly optimised Google Business Profile can help a local business improve visibility, attract customers, and grow through local search.
Get in touch if you’d like help optimising your Google Business Profile for better visibility and more leads.
